The Place Firenze – Incredible service and style in a boutique townhouse.
The Place (previously J.K. Place Firenze) combines an intimate atmosphere with exceptional, personalized service in a very stylish package. One of the first Italian boutiques, it encourages guests to make themselves at home all through the house, making it feel like you are staying with an aristocratic, art-loving friend. With just twenty rooms, the well-connected concierges can focus on getting to know guests in order to custom-design experiences for them such as private tours of Florentine artisans or Chianti vineyards. The interiors by local star designer Michele Bonan are classic/contemporary and super chic – rooms are in soft tones such as cream, pink, or mint, with retro furniture shapes, blond oak floors, and travertine marble bathrooms. Welcoming touches abound, from the excellent ‘The Essential Guide to Florence’ given to each guest to the complimentary minibar and free local gym access. There are several beautiful sitting rooms for relaxing with a book on art and a rooftop terrace to enjoy.
The Place Firenze – Location
- Address: Piazza di Santa Maria Novella, 7, Florence, 50123.
- Area: Excellent location across the square from the cathedral of Santa Maria Novella. On the edge of the historic center, surrounded by great restaurants and boutiques, with high fashion on Via de’ Tornabuoni just a 3-minute walk (0.2 mile) away. Piazza della Signoria and the Duomo are both strollable at 9 minutes (0.5 mile) and 7 minutes (0.3 mile) away respectively. The main train and bus station, Stazione Santa Maria Novella, is also conveniently close, a mere 6-minute walk (0.3 mile).
- How to Get There: From Florence Airport, Peretola, you can take the T2 tram; it’s a 20-minute trip to the terminus at Unità at only €1.50, then a mere 3-minute walk (0.2 mile) to the hotel. From Pisa International Airport, trains and buses both run to Stazione Santa Maria Novella, a 6-minute walk (0.3 mile) from the hotel. The station itself is a common arrival point from within Italy.
- Private Transfer: We use and recommend Welcome Pickups car service. Booking through a private car service will cost only a bit more than a taxi – about €45 from Florence Airport and about €170 from Pisa International Airport – but can be worth it to avoid the long taxi queue and for the convenience of paying ahead.
- Handy to: Santa Maria Novella, Galleria dell’Accademia, Duomo, Mercato Centrale.
The Place Firenze – The Basics
- Ages: Guests tend to be experienced travelers, 30 and up, including families, looking for an intimate hotel. Children are welcome.
- Kids Club: Lots of fun activities and tours for children on offer, e.g. pizza-making or dressing up at a museum.
- View: Gorgeous views of Piazza Santa Maria Novella from the front of the hotel.
- Private Pools/Jacuzzis: No private pools or jacuzzis.
- Laundry: Laundry, dry cleaning, and ironing services are available (extra charge).
- Parking: Valet parking to a local garage for €40 per day. Note: Driving in Florence is not fun and walking will get you to most places faster.
- Extras: 24-hour front desk and exceptional concierge team at your service. Private check-in and check-out with a welcome drink. Several elegant art-filled lounges for relaxing, reading books from the library, or watching a film. Lovely hidden 4th-floor roof terrace. Fruits, coffee, drinks, and freshly baked cakes available during the day in the glass-roofed inner courtyard. Books on art, coffee, tea, and free minibar in the rooms; complimentary custom toiletries from Dr. Vranjes, robes, and slippers in the bathrooms. Drinks and snacks in the mini-bar are included in the room rates. Free local gym access.
- When to Book: Book 3-4 months in advance for the summer high season.
- How to Book: Booking.com will have the best rates.
- Phone: +39 0552 645 181
- Email: [email protected]
- Website: theplacefirenze.com
The Place Firenze – Amenities
- Pool: No pool.
- Spa: In-room massages and spa treatments on offer. The hotel also has a collaboration with a local spa.
- Fitness Center: No fitness center on-site but free access to a local gym.
- For Disabled Guests: There is step-free access from the street and an accessible elevator. However, there are no fully accessible rooms. Call to discuss your needs with the hotel in advance.
- For Families: There are a babysitting service and children’s TV networks on offer. Cribs are available for free. Extra beds can be accommodated in some rooms; these are also free for children up to 12 years old, but for older people, they are €150 per night.
- Activities: The concierges are extremely knowledgeable and well-connected. They will make it their mission to design exclusive activities for you in the city and surrounding countryside, e.g. a chauffeur-driven private wine tour.
The Place Firenze – Food and Drink
- Restaurant: The Kitchen is a chic black-and-white bistro with a sunny terrace on the square, serving a seasonal menu of local and Italian specialties, as well as international standards. Open 12:30-10:30pm daily. There is a glitzy ‘American-Tuscan’ brunch with a cocktail on Sundays, 12:30-3pm. $$-$$$.
- Lounge/Bar: Guests can enjoy a drink in The Bar, its glamorous 70s-style basement lounge, on the roof terrace, or throughout the hotel.
- Breakfast: Gourmet continental buffet, always included in the room price, including hot food to order such as eggs, French toast, and pancakes. Served 7:30-11am in The Kitchen, the inner courtyard, or in the room. Expect a lavish spread of homebaked bread, cakes, yogurt, and fresh juices.
- Room Service: Room service is available.
The Place Firenze – Rooms
- Room Types: The Classic • The Superior • The Deluxe • The Junior Suite • The Executive Suite • The Panoramic Loft • The Duomo Rooftop Loft • The Santa Maria Novella Master Room • List of all Rooms
- Smoking Rooms: The Place Firenze is 100% smoke-free.
- Best Room: The suites are uniformly tasteful and charming. The The Panoramic Loft is a duplex suite of around 50m², with a bedroom upstairs, a large living room downstairs, and a bathroom with a walk-in shower on each floor. The The Santa Maria Novella Master Room is also around 50m², with a dramatic four-poster bed, a crystal chandelier, and a gorgeous view across to Santa Maria Novella.
- For Families: Most suites have a sofa bed and enough space for more than 2 people. The Junior Suite sleeps 3, the Suites and Master Rooms sleep 4. Note: The Master Rooms are open plan.
The Place Firenze – Local Transport
- Walking: Walking in Florence is a pleasure as well as the most efficient way to get to most places. The big attractions are all very close: the Ponte Vecchio is a 9-minute walk (0.5 mile), Piazza della Signoria is 9 minutes (0.5 mile), and the Duomo is 7 minutes (0.3 mile). The main train and bus station, Stazione Santa Maria Novella, is 6 minutes (0.3 mile) away.
- Tram and Bus: Both operate from a hub at Stazione Santa Maria Novella. Local buses, run by ATAF and Linea, serve the city from here, e.g. the C4 runs across the river to Santo Spirito and then east to the San Niccolò neighborhood. Two tram lines also operate, connecting the suburbs to the city center; the T2 is particularly useful, as it runs from nearby Unità directly to Florence Airport, Peretola. Intercity and international train and bus services also run from here, including to Pisa International Airport.
- Taxis: A taxi from Florence Airport to the hotel will take around 20-30 minutes and cost €22, with a €1 charge per bag. One from Stazione Santa Maria Novella will cost around €5-8. While Uber is not available, other taxi apps exist, the biggest being Free Now. Note: Walking will get you to most places within the city more easily.
The Place Firenze – What’s Nearby?
Recommended Nearby Tours
- Curious Appetite – Italian-American food writer Coral Sisk and her knowledgeable team run a variety of private and small-group tours around the city, focusing on gourmet experiences from markets to aperitivi and gelato to progressive Tuscan food. Tours start at around 2.5-3 hours and $105 per person. Starting point depends on the tour.
- Florencetown Boat Tour – See the city from a whole new angle, cruising down the river in a barchetto (a traditional Florentine gondola). Tours depart at 5pm and 6pm and last around 1 hour, long enough to enjoy a chilled glass of wine. The departure point is the Florencetown Tours & News Stand on Piazza della Repubblica (0.4 mile).
Best Nearby Restaurants
- Irene – Retro chic bistro with a terrace on Piazza della Repubblica, owned by Hotel Savoy. Celebrity Chef Fulvio Pierangelini serves up creative delights like octopus, beetroot and radicchio salad, sweet pumpkin ravioli, and ice cream. (0.3 mile).
- Il Santo Bevitore – Enjoy classy modern Tuscan food by candlelight in this stylish, vaulted venue. Highlights include handmade pasta with spicy nduja sausage and a delicious wine list. Do book ahead, or arrive early, as it is a favorite with locals. (0.3 mile).
- Trattoria Mario – A local legend by Mercato Centrale, well worth the walk. It’s a packed, family-owned spot that’s been feeding hungry locals Tuscan specialties since 1953. The bistecca alla fiorentina is one of the best in town. Open for lunch only. (0.4 mile).
- La Ménagère – Super cool space in San Lorenzo housing a restaurant, café, downstairs jazz venue, and even a flower and homeware shop. Great choice for breakfast through to cocktails and dinner. (0.4 mile).
- Essenziale – Hip warehouse restaurant where young chef Simone Cipriani reinvents Tuscan cuisine with an international edge. Intriguing dishes such as olive oil ice cream with meringue are brought to you and explained by the chefs. The tasting menus are 6 courses for €65 and 8 courses for €80. Reserve in advance. (0.5 mile).
- Ora d’Aria – Michelin-starred Tuscan chef Marco Stabile balances tradition and innovation in his gourmet menu at ‘Hour of Air’, and very refreshing it is, too. The lunch menu is a selection of ‘Tuscan tapas’ or small plate servings of dishes like pigeon cooked three ways with foie gras. Reserve in advance. (0.5 mile).
- #RAW – Bringing raw vegan food and minimalist style to meat-loving Florence, #RAW is a real departure from the norm. Nourishing salads, gently warmed burgers, and tacos are on offer, to be washed down with cold-pressed juices or smoothies. (0.5 mile).
- La Cova – Munch authentic Spanish tapas and pintxos and sip yummy Cava at the bar of this cool Santo Spirito location. The menu changes regularly, so there are usually new delights to discover. (0.5 mile).
- Berberè – Hip, raw brick pizza place that simply sells organic sourdough pizza and craft beer to a cool, young crowd of fans. 15-minute walk (0.7 mile) to the Santa Croce branch.
- Enoteca Pinchiorri – Tuscany’s only Michelin 3-star restaurant inside a grand palazzo hotel. Chef Annie Féolde uses French techniques to create sophisticated Tuscan-based cuisine – think pigeon in a cocoa bean crust and risotto with sea scallops and roasted veal marrow. Tasting menus start at 7 dishes for €275. Book well in advance. (0.8 mile).
- La Leggenda dei Frati – The chicest dinner-with-a-view in Florence, located on a hill in Giardino Bardini. The cuisine is Michelin-starred gastronomic Italian and worth it if your budget can handle it – tasting menus range from €115 to €140. Reserve in advance. (0.8 mile).
- Caffè Cibrèo – Florentine superstar chef Fabio Picchi runs this block in Santo Croce, with no less than 5 restaurants, including the dinner theater experience that is Teatro del Sale and Tuscan fusion dim sum at Ciblèo. Check out Caffè Cibrèo for a lovely Tuscan breakfast, a light lunch, and 3 set menus at dinner (€40–60). The emphasis is on seasonal ingredients and great service. (1 mile).
Best Nearby Bars and Breweries
- Manifattura – Central cocktail bar with vintage style and music. Come celebrate all drinks Italian with noted mixologist Fabiano Buffolini – try one of many negronis – along with tasty small plates of Tuscan food. (0.1 mile).
- La Terrazza – Super swanky rooftop bar perched on the Hotel Continentale. Definitely pricey – think €20 per cocktail – but the panoramic views over the Ponte Vecchio are divine. (0.3 mile).
- Il Santino – Small but mighty wine bar owned by neighboring Il Santo Bevitore. Great place for a glass of wine or artisanal beer with friends. The menu also suggests food pairings to go with your wine, focusing on cheeses and cured meats; there are also more substantial small dishes. Note: It gets very busy during aperitivo hours. (0.3 mile).
- Amblé – Hip hangout with colorful furniture (that you can buy) and its own radio station. Great for a cocktail at aperitivo hours, when it gets busy, and tramezzini (Italian sandwiches) any time. (0.4 mile).
- Love Craft – Dedicated whisky bar in cool San Frediano, with a serious collection from €5 a glass. (0.4 mile).
- PanicAle – Hipster bar by Mercato Centrale, where the kind staff delights fans of craft beer and inventive cocktails. (0.4 mile).
- MAD – Souls and Spirits – Tiny but very warm place, with the kindest bartenders serving inventive, and most importantly, madly delicious craft cocktails. (0.4 mile).
- Le Volpi e l’Uva – Brilliant, unassuming wine bar/bottle shop by the Ponte Vecchio. Head here for aperitivo to try exciting wines sourced from small Italian producers, paired with delightful crostone (toasted sandwiches) and cheese or meat platters. The knowledgeable staff also runs wine tastings. (0.6 mile).
- Enoteca Pitti Gola e Cantina – Sample handpicked Tuscan and other Italian wines from small producers with a view of the spectacular Palazzo Pitti. Enoteca also offers a seasonal food menu and wine tasting flights. The team recently opened the lovely restaurant Osteria dell’Enoteca not far away. (0.6 mile).
- Angie’s Pub – Friendly, good value central bar. People come for the relaxed vibe and decent beer selection, and on weekends, for the DJs who perform till late. (0.7 mile).
Best Nearby Cafes
- La Cité – Cool and eclectic café/bookshop/jazz lounge. Great for a coffee in the day, a cocktail at night, and deep conversations any time. (0.4 mile).
- Caffè Rivoire – Historic, elegant café with a lovely terrace right on Piazza della Signoria (though it’s pricier than the bar inside). Famous for delicious chocolates and negronis. (0.5 mile).
- Ditta Artigianale – Florence’s no.1 specialty coffee bar and roaster. Attracts crowds of hipsters with its delicious coffee, decent food, and laid-back air. They also boast a killer gin selection (over 150 types). 13-minute walk (0.7 mile) to the central branch on Via dei Neri and 10-minute walk (0.5 mile) to the Oltrarno branch.
Nearby Shopping & Cool Shops
- Via dei Fossi – Another great location for arty boutiques and antique shops. Find vintage glamor at Epoca, beautiful dresses and bags at Atelier C, and impeccable made-to-measure suits at Sartoria Vanni. (100m).
- Via della Spada – High-end and fashion forward boutiques are the name of the game here. Check out quirky accessories and homewares at Mio Concept, vintage designer pieces at Marie Antoinette, and the chicest of hats at Grevi. (100m).
- Officina Profumo-Farmaceutica di Santa Maria Novella – The grandest pharmacy you’re ever likely to see, the Officina was founded in 1612 by the local Dominican monks. It still sells traditional herbal remedies as well as luxury skincare and perfumes, all in a beautiful 19th-century interior. Great for gifts. (0.1 mile).
- Via de’ Tornabuoni – Florence’s most glittering parade of boutiques starts at the Ferragamo flagship store and museum by the river. Get your fix of luxury brands, especially Italian ones, here. (0.2 mile).
- Flow Store – Luxury and vintage clothes for men and women in a deeply cool exposed-brick setting. Flow also sells books and music and hosts events. (0.2 mile).
- Luisaviaroma – Swish, eye-catching boutique carrying men’s and women’s designer ware, along with more niche brands. There’s a cool first-floor café if you need a break from all the shopping. (0.3 mile).
- Benheart – Gorgeous handmade leather shoes, jackets, and accessories for men and women from local star Ben, who founded the company after a heart transplant. 7-minute walk (0.4 mile) to the flagship store on Via dei Calzaiuoli.
- Borgo San Jacopo – Oltrarno, the south bank of the river, is known for its artisans and antique shops. Start exploring on Borgo San Jacopo, with leather-look washable paper bags at Uashmama, Tuscan wines and other foodie gifts at Obsequium, and vintage clothes and jewelry at 9 ROSSO Firenze. (0.4 mile).
- Sbrino Gelatificio Contadino – A fairly new gelateria whose passionate owners make mouthwatering gelato on-site daily. They source their ingredients in Italy – the organic milk comes from a Tuscan farm – and they have a winning way with flavor, from ricotta and fig ice cream to dark chocolate sorbet. (0.4 mile).
- Bjork – Nordic-style white, airy concept store selling everything from stylish clothes to art, photographs, and books in Oltrarno. (0.4 mile).
- S. Forno – Truly artisanal bakery from the good people of Il Santo Bevitore. Their flour tends to be locally sourced and slowly fermented, and the resulting products – breads, schiacciata (the local flatbread), cakes, and even bagels – are to die for. (0.4 mile).
- Basilica di Santa Maria Novella – This 13th to 15th-century basilica and monastery, built by Dominican monks, is an artistic treasure trove and so very Florentine. Note the Holy Trinity by Masaccio, the Nativity by Botticelli, the Tornabuoni Chapel decorated by Ghirlandaio, and more. (0.1 mile).
- Museo Salvatore Ferragamo – Exciting museum in the basement of Ferragamo’s palazzo, which holds exhibitions on art and fashion in a social context, though there is also space devoted to the life and shoes of Salvatore Ferragamo. The wonderful staff is happy to guide you around the collection. (0.3 mile).
- Duomo – Simply iconic, the Renaissance cathedral is topped by Brunelleschi’s groundbreaking dome. Climb to the top and you can see the double-shell construction for yourself; advance booking online or at the ticket office is necessary. A ticket will also get you into the campanile (bell tower), the baptistery, and the fantastic Museo dell’ Opera del Duomo. Here, on the site where Brunelleschi and Michelangelo once worked, you can see Ghiberti’s original Doors of Paradise, Donatello’s haggard Mary Magdalene, and learn about how the Duomo was built. (0.3 mile).
- Ponte Vecchio – An icon, the only bridge to survive the German occupation of the city. A pretty cluster of jewelry shops still occupies it and above them rise the arches of the Corridoio Vasariano. This private passage was built for the Medici and links the Uffizi and the Palazzo Pitti. (0.5 mile).
- Palazzo Vecchio – 14th-century fortress, built for and still home to the city government. The museum’s standouts include the Quartiere di Leo X (the apartments of the Medici pope), Donatello’s ‘Judith and Holofernes’, and the Salone dei Cinquecento created for the ruling council of 500 and painted by Vasari. There is a fantastic panorama if you climb the spiky Torre d’Arnolfo. (0.5 mile).
- Museo Nazionale del Bargello – Former prison, now home to the best collection of Renaissance sculptures in the city. Wander the quirky building and encounter works by Donatello (including a David that was the first nude statue since antiquity), Cellini, and Michelangelo. (0.6 mile).
- Galleria degli Uffizi – The top treasure-house of Italian Renaissance art in the world. The dizzying collection, arranged chronologically in a palazzo by the river, runs from the ancient Greeks to the 18th century. The highlights are the Renaissance masters – Giotto, Leonardo, and Michelangelo, and a whole room dedicated to Botticelli. Unmissable. (0.6 mile).
- Galleria dell’Accademia – Always busy art museum, famously home to Michelangelo’s David. The masterpiece has a room to itself but he’s not the only Michelangelo here, and there are also works by other Renaissance greats, from Ghirlandaio to Botticelli. (0.6 mile).
- Palazzo Pitti – Only in Florence would a banker build a palace fit for a king. Duly taken over by the rulers of Tuscany, from the Medici to the House of Savoy, you can now visit their royal apartments, treasury, and art collection, which features more Raphaels than anywhere in the world. There’s even a fashion museum and a gallery of Italian modern art. (0.6 mile).
- Basilica di Santa Croce – Striking 14th-century Gothic cathedral. Built by di Cambio, with frescoes by Giotto, but the real highlight is the glittering array of Renaissance figures who rest here, from Michelangelo to Galileo and Macchiavelli. (0.7 mile).
Nearby Markets or Grocery Stores
- Pam Firenze Ottaviani – Small branch of popular Italian supermarket. Good selection of groceries and essentials, especially fresh fruit and vegetables. Open till 10pm daily. (100m).
- Mercato Centrale – Florence’s oldest and biggest food market is not to be missed. It’s packed to the brim with produce on the ground floor and artisans running food stalls on the first, with everything from luxury burgers by La Toraia to chocolates and ice cream by Cristian Beduschi. There’s even a cookery school up there if you want to dive further into Tuscan gastronomy. (0.4 mile).
The Place Firenze – The Hotel
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