Sanderson – Come for the spectacle, stay for the service.
Sanderson was era-defining when it opened almost twenty years ago: surrealist, playful, and utterly pretentious in a theatrical, knowing way. It caught the Y2K zeitgeist and changed the way many people thought about hotels. Nowadays, the grandfather of London’s boutique hotel scene is a little more realistic, a little more settled, and comfortable reveling in its extraordinary features rather than self-consciously preening. Sanderson is a palace of minimalist opulence, a period piece, and a stage set. It’s not to everyone’s taste, but one thing’s for sure: Philippe Starck’s unique vision, which still has the power to surprise and challenge two decades on, has to be experienced to be believed.
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Sanderson – Location
- Address: 50 Berners Street.
- Nearest Metro/Subway: Tottenham Court Road, a 7-minute walk (0.3 mile) away, has connections to the Northern and Central lines (and soon, the Elizabeth Line, which will be the fastest way to get across London). Also on the Central Line is Oxford Circus, an 8-minute walk (0.4 mile), from which you can also access the Bakerloo and Victoria lines.
- Area: Located in genteel Fitzrovia, the delightful tree-lined Berners Street is surprisingly relaxed given its central location just off Oxford Street. It’s an easy walk to almost every major tourist attraction from the hotel.
- How to Get There: From Gatwick Airport, the high-speed Gatwick Express and slower trains run to London Victoria train station, where you can connect to the London Underground. Other trains connect Gatwick to St Pancras train station, across the street from King’s Cross station, a major London Underground hub. From Heathrow Airport, the Heathrow Express runs to Paddington train station, with onwards London Underground connections. Heathrow is also served directly by the Piccadilly underground line. Consult the Transport for London website and Citymapper app for the best way to reach the hotel.
- Private Transfer: We use and recommend Welcome Pickups car service. Booking through a private car service will cost only a bit more than a taxi – about £60 from Heathrow and £90 from Gatwick – but can be worth it to avoid the long taxi queue and for the convenience of paying ahead.
- Handy to: British Museum, Oxford Street, Soho.
Sanderson – The Basics
- Ages: Originally a VIP hotspot, the hotel now welcomes everyone, from weekenders to business travelers and families. Bar access 18+.
- View: The best rooms (on the top floor) all have terraces from which you can spot Big Ben, Senate House, and the retro-futuristic BT Tower.
- Private Pools/Jacuzzis: No private pools or jacuzzis.
- Laundry: In-house same-day service.
- Parking: Valet parking.
- Extras: Bicycles for guest use, personal trainer, turn-down service, free newspapers.
- When to Book: With 150 rooms, Sanderson often has availability when others are sold out. August and December holidays are the least busy times of the year; book several weeks in advance for big events such as Ascot (June) and Wimbledon (July).
- How to Book: Booking.com will have the best rates.
- Phone: +44 (0)20 7300 1400
- Email: firstname.lastname@example.org
- Website: sbe.com
Sanderson – Amenities
- Pool: No pool.
- Spa: No spa, but in-room spa services can be arranged on request.
- Fitness Center: Excellent gym open 24 hours for guests; personal trainers available. Additionally, many of the rooms come with a set of designer weights.
- For Disabled Guests: The extraordinary hologram and cut-glass elevator, along with the generous room proportions means that most of the rooms are accessible for guests with limited mobility.
- For Families: The hotel’s Hamleys Family Break package treats children to a VIP tour and £50 voucher to one of the most famous toy stores in the world; the Guest Experience Manager is happy to put together bespoke packages. Babysitting services arranged at extra charge.
- Activities: Cocktail classes, live DJs at the Long Bar.
Sanderson – Food and Drink
- Restaurant: The Restaurant at Sanderson (7 am-11 am, noon-2.30 pm & 6-10.45 pm) is located on the hotel’s ground floor with indoor and outdoor seating. It offers breakfast, lunch, dinner, and weekend brunch menus. the food style is haute cuisine with inventive, reimagined classics. Raised tables allow diners to observe the chefs at work; no kids’ menu. $$-$$$. Mad Hatters Afternoon Tea (12.30-4 pm Mon-Sat & 1-5 pm Sun) and the Mad Hatters Tipsy Evening Tea (daily 7-9 pm; over-21s only) take place at the restaurant as well.
- Lounges/Bars: There are 2 stunning bars, both serving cocktails and food. The 80-ft Long Bar features iconic bar stools. Live DJs play Thu-Sat, and it’s open until 1 am Mon-Thu, 2 am Fri-Sat, and 11 pm Sun. • The otherworldly Purple Bar is an intimate, opulent space serving hotel guests, VIPs, and private parties; a huge range of high-end liquors and cocktails on offer; open 6 pm-3 am Monday-Saturday.
- Breakfast: An excellent selection available at the restaurant 7-11 am daily from £4, or all-you-can-eat breakfast buffet for £18. Some hotel packages include breakfast.
- Room Service: 24-hour service available.
Sanderson – Rooms
- Room Types: Standard • Superior • Superior Double Double • Deluxe • Loft Double Double Suite • Loft Suite • Loft Suite Terrace • Penthouse • List of all Rooms
- Smoking Rooms: Smoking is permitted, by request, on the terraces of the Loft Suites.
- Best Room: The luxurious Penthouse Suite has 2 ensuite bedrooms, one with a bathtub as well as a shower, a kitchenette, London skyline views to the London Eye, and a huge living area. There are artistic flourishes everywhere – including on the ceiling.
- For Families: Sanderson’s generously-sized rooms can be transformed into family-friendly spaces: there are some interconnecting rooms, and the hotel can provide extra beds if needed. The Penthouse, Loft Double Double Suite, or Superior Double Double all have 2 double beds.
Sanderson – Local Transport
The Transport for London website, Citymapper app, and Google Maps will give you the most comprehensive ways to get around London, including walking, taxis, rideshares, and public bicycle information.
- Walking: Within 30 minutes, you can walk to most of the Central London attractions, including Soho (0.2 mile), Regent Street (0.5 mile), Carnaby Street (0.4 mile), Piccadilly Circus (0.6 mile), Leicester Square (0.6 mile), Trafalgar Square (0.7 mile), Hyde Park (1.2 miles), and Buckingham Palace (1.5 miles).
- Subway and Bus: An easy walk to several tube stations: Tottenham Court Road (0.3 mile), Goodge Street (0.3 mile), and Oxford Circus (0.4 mile). Tube and mainland services from Charing Cross (0.8 mile) and Euston (1 mile). There are dozens of local buses from this area of central London.
- Taxis, Uber: London’s famous Black Cabs can be hailed from the street or ordered via the Gett app. Uber is also ubiquitous throughout the city – you’ll rarely have more than a 5-minute wait for a cab, although costs can rack up in traffic – you may wish you’d walked.
Sanderson – What’s Nearby?
Recommended Nearby Tours
There are tours on almost every aspect of London, from Harry Potter to The Beatles and the monarchy. Hotel staff are extremely knowledgeable about what’s available and can assist with booking.
- Secret London Walking Tour – Fun London Tours offer a lot of options that are fun for locals and tourists alike as they explore aspects of London that not many know about. Starts at Trafalgar Square (0.7 mile).
- London By Night Tour – See London, rather than a traffic jam, at nighttime. The company comes highly recommended and offers dozens of other tours. Starts at Green Park (1 mile).
- Drink London Tour – Drink your way through many of London’s most historic pubs from St Paul’s to Holborn. Starting point: 2 miles.
Best Nearby Restaurants
- Greyhound Café – Inventive, exciting, and authentic Thai food in a trendy setting with outside seating. (150m).
- Ember Yard – Mouth-watering wood-fired Mediterranean sharing plates from the Salt Yard group. (0.2 mile).
- Roka – A haute cuisine take on the traditional Japanese Robata grill. (0.2 mile).
- Homeslice – Offering just 2 options: a massive 20-inch pizza or a single slice, Homeslice has very little margin for error. Luckily, this outstanding pizzeria hits the mark every time. (0.2 mile).
- Social Eating House – Exquisite food from the same team as the Berners Tavern, but in a celebrated informal environment. The Blind Pig bar upstairs has a prohibition theme and serves excellent cocktails. (0.3 mile).
- Temper – Sustainable meat smoked and barbequed in the middle of an underground restaurant. (0.3 mile).
- Mildreds – Ever-popular groundbreaking vegetarian restaurant (now with branches elsewhere in the city) that even the most carnivorous will love. No bookings. (0.4 mile).
- Hoppers – Mouth-watering Sri-Lankan food that has people queuing as soon as the doors open. (0.4 mile).
- Bocca di Lupo – Choose small or large portions of the seasonal menu that features dishes from every region of Italy. (0.5 mile).
Best Nearby Bars and Breweries
- Brewdog – A bar from the Scottish brewery taking over the world with DIY co-op ‘punk’ ethos and fantastic beers. (0.2 mile).
- Liquorette – Kitsch bar, plastered with 1970s posters, serving good pizzas and choice alcohol with the option for cocktails to go: try their signature ‘Cha-Chunker’. (0.3 mile).
- The Dog and Duck – Tiny pub with dining room famous for serving George Orwell and Madonna. Packed with locals every night. (0.4 mile).
- The French House – This Gallic bar-restaurant is a true Soho institution. Go to discover its full history and lengthy famous guest list. (0.4 mile).
- Ceviche – Full flavor at this Peruvian bar-restaurant with excellent Pisco cocktails and food that does Lima proud. (0.4 mile).
- Swift – Elegant 2-story bar focusing on excellent cocktails and a staggering collection of over 250 whiskeys. (0.5 mile).
- Bar Termini – Brilliantly simple menu (and prices) showcasing the things this friendly Italian bar cares most about: coffee, cocktails, and negroni. (0.5 mile).
Best Nearby Cafes
- Kaffeine – Often called the best coffee in London, this Antipodean cafe with 2 Fitzrovia outposts will not disappoint – excellent light bites too.
- ScandiKitchen – Scandinavian deli with delectable open sandwiches and pastries for breakfast, lunch, or teatime. (0.3 mile).
- Bar Italia – Opened in 1949 as a hub for the Italian community in London, 70 years on, this family-run cafe (with restaurant next door) is a 24-hour hub for the whole of London. (0.5 mile).
Nearby Shopping & Cool Shops
- Oxford Street – London’s ultimate shopping street offers over a mile’s worth of high street brands and department stores. (0.1 mile).
- Berwick Street – The street to come to if you’re into fabric and haberdashery stores, vinyl (Reckless Records, Sister Ray), and graphic novels (Gosh! Comics). There’s also an incredible lunchtime street food market Monday-Saturday. (0.3 mile).
- Old Compton Street – Soho has long been known for its nightlife, especially for the gay community, but Old Compton Street is worth a stroll in the daytime for specialist produce stores, namely i Camisa & Sons, Gerry’s Wine and Spirits, and the Algerian Coffee Stores. (0.4 mile).
- Liberty London – This iconic department store, world-famous for its floral and paisley prints, sits at the northernmost end of Carnaby street. (0.4 mile).
- Carnaby Street – This street, just before Oxford Circus Tube station, made London the height of fashion in the Swinging Sixties and still buzzes with shoppers and many restaurants. (0.4 mile).
- Hamleys – For those with children, be sure not to miss Hamleys on Regent Street – the biggest toy store in the world. (0.5 mile).
- Bond Street (0.8 mile) and Regent Street (0.5 mile), which both lead off Oxford Street to the south, and St Christopher’s Place (0.7 mile) just to the north of Selfridges, are the areas to hit nearby for luxury brands.
- Selfridges – With its designer brands and incredible food hall, this is the one shop not to miss on Oxford Street. (0.8 mile).
- Covent Garden – Once referring only to London’s main produce market, Covent Garden now refers to everything bounded by Shaftesbury Avenue in the north, Charing Cross road to the west, High Holborn in the east, and The Strand in the south; an ever-growing warren mixture of artisans, independent boutiques, designer labels, and high-street brands. Highlights include the Royal Opera House, Stanfords for maps and travel-related paraphernalia, Neal’s Yard Dairy for cheese-lovers, and Petersham Nurseries for a graceful lunch spot. (1 mile).
- British Museum – Considered one of the best museums in the world with millions of treasures from all regions and eras. (0.6 mile).
- Theatreland – London’s ‘West End’ is as renowned as Broadway for the best, biggest, newest, and longest-running theater productions with dozens of historic theaters spanning from Tottenham Court Road down to the river, with a concentrated cluster on Shaftesbury Avenue. (0.6 mile)
- Leicester Square – A pleasant plaza that celebrates entertainment, from the statue of Shakespeare in the center to the street performers and the enormous cinemas that hold the UK premieres of the biggest new releases. (0.6 mile).
- Trafalgar Square – London’s premiere square with some of its most important landmarks. Admiralty Arch in the southwest corner leads to The Mall and Buckingham Palace and, of course, Nelson’s Column celebrates the admiral responsible for Britain’s win against Napoleon. Don’t miss the National Gallery at the top of the steps, or its adjoining sister, the National Portrait Gallery for some of the country’s most precious gems. (0.7 mile).
- Buckingham Palace – Stroll down the wide avenue, The Mall, from Trafalgar Square and walk in the footsteps of the British monarchy. Admiralty Arch (start of The Mall) is 1 mile away.
Nearby Markets or Grocery Stores
- Sainsbury’s – A mini mart open 7 am-11 pm. (0.1 mile).
- Planet Organic – Supermarket focusing on health food and fresh produce. (0.4 mile).
Sanderson – The Hotel
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