Greece › Santorini › Fira vs Oia
By Santorini Dave
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Fira vs Oia – Summary
- Fira is the island’s capital and the livelier of the two towns. It has the most nightlife, clubs, and mainstream shopping.
- Oia is the more luxurious and romantic village. It is quieter, with high-end boutiques and a more upscale atmosphere.
- Dining: Both towns have excellent food. Oia has the edge for fine dining and romantic settings. Fira has a wider variety of casual restaurants, souvlaki spots, and mid-range options.
- Caldera Views: Both offer spectacular cliffside views. Fira looks directly across at the volcano, while Oia offers a broader view of the caldera curve. Neither is strictly “better,” just different.
- Sunset Views: Fira hotels generally have better direct sunset views from private balconies. In Oia, most hotels face the caldera (not the sunset), so you often have to leave your room and walk to the castle or sunset point to see the sun hit the water. (Hotels in Imerovigli have the best sunset views of all).
- Tours: Walking tours, boat tours, and wine tours usually include hotel pickup from either town, so your location doesn’t limit your activity options.
- Buses & Exploring: Fira is the transportation hub of Santorini. All bus routes start and end in Fira. If you stay in Oia and want to visit the beaches or other villages by bus, you must first take a bus to Fira and change there. Staying in Fira makes exploring by bus much easier.
- Car Rental: If you plan to rent a car, picking it up at the airport is the best option and makes your hotel location less important. If renting locally, Fira has more rental agencies within walking distance of the town center.
- Proximity to Port & Airport: Fira is central – about 10 minutes from the airport and 20 minutes from the ferry port. Oia is located at the northern tip, and roughly 30 minutes from the airport and 40 from the ferry port. If taking the bus from the port or airport to Oia, you must transfer in Fira, which can take over an hour total.
- Proximity to Beaches: The best swimming beaches (Kamari, Perissa) are on the east side of the island. Fira is significantly closer to these beaches than Oia is.
- Amenities: Fira functions as a real town with banks, large supermarkets, pharmacies, and laundry services. Oia has ATMs and mini-marts, but fewer practical services.
Fira vs Oia – A Comparison

Fira is up at the top, the Old Port (only used for cruise ships, not ferries) is at the bottom. To get up to Fira from the Old Port, there’s a choice of cable car, walking, or riding the donkeys.

Looking up at Oia from Ammoudi Bay. Ammoudi Bay is known for its fresh seafood restaurants and as a popular port for caldera sailing trips. It’s a short walk down to Ammoudi and a lot of steps back up. (The restaurant will call you a cab, if you’re not up for the hike.)

View of Oia village, looking northwest from Perivolas Hotel.

View of Fira from looking south from Firostefani. The large, white-domed building is the Orthodox Metropolitan Cathedral, Fira’s most recognizable landmark.

This is Skaros Rock in Imerovigli, which divides (to me, at least) the north and south points of the caldera. I point it out because you can see Skaros from Oia and Fira, and it appears in many pictures on this page. It offers a good landmark to get your bearings.

View of Fira, looking south from Skaros Rock.

View of Oia, looking north from Skaros Rock.

Looking north towards Skaros Rock from Kavalari Hotel in Fira. Oia village is in the background behind Skaros.

View from a church in Oia looking south towards Skaros Rock with Fira on the right and Imerovigli on the left.

The main, marble footpath in Oia – flat, wide, and stroller-friendly – runs pretty much the entire length of the village (with one main interruption just past Canaves Ena hotel).

In contrast, the cobblestone main path in Fira is not as stroller-friendly.

Whether in Oia or Fira, it’s easy to get (happily) lost in the paths and stairwells of Santorini.

One of the highlights of a trip to Santorini is walking the footpath between Oia and Fira. It doesn’t matter whether you walk from Oia to Fira or from Fira to Oia.

Another sign for the footpath along the caldera. This is in Firostefani (the village closest to Fira).

From Fira to Imerovigli you’re largely walking on town sidewalks. North of Imerovigli on the way to Oia, the stone path gives way to a dirt hiking trail.

Imerovigli is about half-way between Fira and Oia and has the best views of any town along the caldera (because of its higher elevation).

Perissa is the best sandy beach in Santorini. It’s definitely easier and closer to get here from Fira than Oia.

Kamari is a pebble beach and is the most family-friendly swimming spot close to Fira. Oia is 20 minutes farther from Kamari than Fira.

I love going to the open air cinema in Kamari, near the beach. It’s quite a bit easier to do this from Fira than Oia.

Oia is farther from the beaches of Santorini, but still has great swimming at Ammoudi Bay below. There’s no beach here – just jump from the rocks. Ammoudi is best known for its fantastic seafood restaurants, the best on the island.

Fira has far more nightlife, bars, and clubs than Oia.

Koo Club and Enigma are the big dance clubs in Fira. Oia has only one stand-alone bar (most restaurants have full bars, though) but no clubs.

Marykay’s Bar (aka Hassapiko) is the only real bar in Oia. It’s tiny but gets good and lively after midnight.

Oia is the most popular town on the island to watch the sunset from. Here is the sunset view as seen from the Byzantine castle ruins, Oia’s most popular sunset viewpoint.

Though Fira is busier than Oia throughout the day, it is quieter than Oia during the sunset. This is the view from Tropical Bar with Franco’s and Tango Bars in view.

There’s plenty of shopping in both Fira and Oia, but Fira has more shops and more variety in the winding streets inland from the caldera.

Though Oia has less shopping overall, the shops here tend to be more high-end. Most luxury shops are lined up along Oia’s wide, marble, pedestrian path.

Fira is the hub for buses getting around the island. If you’re in Oia and want to go anywhere on the island (besides Imerovigli and Firostefani) then you have to switch buses in Fira.

Donkeys are everywhere in Santorini, though riding them is not recommended, as they are often overburdened. Here are some donkeys making their way through Fira.

Another donkey carries luggage through Oia’s busy lanes.
Fira in Pictures

The view from Fira looking north towards Skaros Rock and Oia.

View from Fira facing west over the caldera toward the old port and volcano.

View from Fira facing southwest toward the volcano and the Akrotiri peninsula. Photo taken minutes after sunset. The tiny light at the tip of the peninsula is the Akrotiri lighthouse.

Fira has two main streets streets. One (seen here) runs along the caldera’s edge, passing by the Orthodox Metropolitan Cathedral, higher end hotels with views, and sunset-view restaurants and bars.

A peek inside the cathedral, covered in gold and frescos.

The other main street is inland from the caldera lined with fun, lively collection of budget hotels, affordable shops, and great cheap food.

The taxi and bus stations in Fira are to the east of this inland street. The taxi station is closest to the main road with the bus station right behind it, seen here in the back left.

The bus station in Fira is the main hub for the whole island. Every bus route in Santorini begins and ends here.

Between Fira’s two main streets, there is a tangle of narrow lanes brimming with shops, bars, and restaurants.

Just below Fira village is the Old Port, used primarily by cruise ships tendering passengers ashore for day trips.

The port connects to the village by the Karavolades Stairs, which zigzag along the side of the caldera for 1 km. Many people walk down…

…then take the cable car back up to Fira.

Riding a donkey up or down is also an option, but this practice is highly controversial now, as the animals are not treated well.

Lots of cafes, restaurants, and hotels look out onto the caldera in Fira.

The best restaurant with a view in Fira: Naoussa.

Ouzeri is my favorite restaurant in Fira.

If you’re looking to save money on food nothing beats a gyro. Lucky’s in the heart of Fira has the best gyros and souvlaki on Santorini.

Tropical Bar (along with Franco’s and PK Cocktail Bar) is one of the best places to watch the sunset in Fira.

Fira is busier than Oia but there are still plenty of quiet spots in Fira.
Oia in Pictures

View from Oia’s Four Bells at the western tip of the village, facing west toward Thirassia Island.

View from the caldera’s edge close to the center of Oia, facing south over Armeni Port, also toward Thirassia Island.

View from the eastern end of Oia, facing west toward the village with Armeni Port below and Thirassia on the left.

View from Mystique Hotel in Oia, facing east toward the end of the village.

Oia is the most romantic and exclusive village in Santorini, and is best-loved for its spectacular sunset views. This shot of the windmills was taken from the Byzantine castle ruins, perched over Ammoudi Bay.

The castle ruins on the rim of the caldera are the main spot to watch the sunset in Oia. Get there early for the best views, bring a bottle of wine, and have fun.

Just don’t expect to have it all to yourself.

Visiting Ammoudi Bay is the other major highlight of staying in Oia. The restaurants here are all amazing, serving the freshest fish in Santorini. This is also the closest swimming spot to Oia village.

Ammoudi Bay is usually then end point of the sunset sailing cruises in the caldera.

Both Fira and Oia have lots of steps but the main walkway in Oia is flat and much better for getting around with a stroller.

The footpath passes by several luxury hotels, high-end shops, great restaurants, and the picturesque, blue-domed Church of Panagia Platsani.

A maze of narrow paths with more boutique shops, hotels, and cafes branches out from the main path down the side of the caldera.

Even more shops and some of Oia’s best restaurants are found along the winding lanes in the main village.

The best restaurant in Oia is charming Candouni, serving local dishes and paired with live music most evenings.

The best restaurant with a sunset view in Oia is Elinikon.

The best gyros in Oia are at PitoGyros. They’re not as legendary as Lucky’s in Fira, but they’re still fantastic.

Marykay’s/Hassapiko, in the building on the left, is the only stand-alone bar in Oia.

Lioyerma pool in Oia. Nice size and good views. It’s the only “public” pool in Santorini and nice if your hotel doesn’t have a pool. No fee, you just have to buy something to eat or drink. Strangely, it never gets all that busy.

The main driving road on the backside of the village is where you’ll find Oia’s bus station, with routes bound for Imerovigli, Firostefani, and Fira. You’ll need to change buses in Fira to reach any other villages, the ferry port, or the airport.

For those staying at the eastern end of Oia, it may be faster to walk to the smaller bus stop at the edge of nearby Finikia village, seen here. All buses between Fira and Oia stop here.

Just north of Finikia is the fantastic Domaine Sigalas winery, available for tasting flights, tapas, and tours. This is one of the best wineries on Santorini and sits about a 30-minute walk of a 5-minute drive from the heart of Oia village.
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